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Research papers

How differences between techniques affect the advertiser in Europe

The map of Europe is deceptively simple as far as TV measurement is concerned. The same technique (a panel equipped with electronic set and people meters) is used in every country, or will be by the end of the year, and only 2 companies, AGB and GFK,...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Jane Perry
June 15, 1992
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Citation

Perry, J. (1992a, June 15). How differences between techniques affect the advertiser in Europe. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-differences-between-techniques-affect-the-advertiser-in-europe


Research papers

Press advertising revenue

The main influence on gross press advertising revenue is the general health of the economy, as measured by GDP per capita. The same is not TRUE for TV. The size of the commercial audience on TV is limited both by the nature of the medium and by state...

Catalogue: Seminar 1991: Publishing For An Optimal Product
Author: Jane Perry
June 15, 1991
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Citation

Perry, J. (1991a, June 15). Press advertising revenue. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/press-advertising-revenue


Research papers

What do we want, and how do we get it?

This paper is concerned with how Young & Rubicam is tackling these 2 issues. It describes how we use the existing research to plan media, and what steps we are taking to augment it. These include working with the JICÏ system in the UK to try to...

Catalogue: Seminar 1990: The Quality Of Media Information
Author: Jane Perry
June 15, 1990
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Citation

Perry, J. (1990a, June 15). What do we want, and how do we get it?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/what-do-we-want-and-how-do-we-get-it-